Skip to main content

CAMPAIGN ELEMENTS

CAMPAIGN ELEMENTS

The Listen Campaign will run across all new and traditional media with the following main elements :

 

  • Online and mobile presence 52 weeks a year
  • 13-week heavy PR campaign
  • 13 x 24’  Episodes of ‘From the Listen Studio’
  • 13 x 5’   Episodes of ‘Listening to Our Children’
  • 62 x 2’  News Items’
  • 1 x 90’  Feature Documentary ‘Why Listen’
  • 1 x 180’ – 600’  Global Broadcast Event ‘Listen Live Plus’
  • 1 x 90’  Feature Documentary for Cinema ‘Worth Listening To’
  • 6 weeks Listen Creative Artist promotion
  • 52 weeks Engagement promotion
  • 52 weeks Weekly challenge (Crowdsource problem solving)