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CAMPAIGN ELEMENTS

The Listen Campaign will run across all new and traditional media with the following main elements :

 

  • Digital Online and mobile presence 52 weeks a year

     

  • 13-week heavy PR campaign

     

  • 13 x 24’  Episodes of ‘From the Listen Studio’

     

  • 13 x 5’   Episodes of ‘Listening to Our Children’

     

  • 62 x 2’  News Items’

     

  • 1 x 90’  Feature Documentary ‘Why Listen’

 

  • Listen Live shows - in LA, Asia, Africa and Latin America

 

  • 1 x 180’ – 600’  Global Broadcast Event ‘Listen Live Plus’

     

  • 1 x 90’  Feature Documentary for Cinema ‘Worth Listening To’

     

  • 6 weeks Listen Creative Artist promotion - Digital User Generated Content

     

  • 52 weeks Engagement promotion

     

  • 52 weeks Weekly challenge   (Crowdsource problem solving)