Roy is Head of Global PR for The Listen Campaign. He has 30 years of experience in global marketing and communications having orchestrated commercially successful, ground breaking creative strategies for brands from within the companies and within agencies. Roy was Marketing Director for Levi Strauss & Co has worked in Europe, Asia and the United States and overseen global campaigns marketing for Marlboro and Rocawear. As Partner at International PR Company Ketchum he served global and US clients including Kodak, Absolut, Best Buy and Frito Lay. His agency experience led to the Kodak Easy Share One Camera Global launch, Frito Lay and Doritos Crash the Super Bowl, and most recently, brought new technology to Festivals in the U.K. with Live Nation. He has four D&AD awards, including Ad of the decade, eight Silver Anvil PR awards, and a Silver Clio. Roy has served on the Levi Strauss Foundation for six years supporting global initiatives for working conditions in factories, women’s rights and AIDS/HIV.