CAMPAIGN ELEMENTS

The Listen Campaign will run across Digital, Social and Traditional Media with the following main elements:

 

• Online and mobile presence 52 weeks a year
• 13-week heavy PR campaign running up to the Global Broadcast “Listen Live Plus”
• 10-20 x 5’ Episodes of ‘Listening to Our Children’
• 100 x 2’ News and Social Media items
• 1 x 90 – 120’ Feature Documentary ‘Why Listen’
• “Listen Live” events to be held in USA, India, MENA, South Africa and Lat Am
• 1 x 180’ – 600’ Global Broadcast Event ‘Listen Live Plus’
• 1 x 120’ Feature Documentary for Cinema ‘Worth Listening To’
• 6 weeks Listen Creative Artist promotion
• 52 weeks Engagement promotion
• 52 weeks Weekly challenge (Crowdsource problem solving)