Preeta is The Listen Campaign’s lead in India and has over thirty years of experience working with regional, national and international brands. She has successfully created and grown marketing businesses. As CEO of Percept D'mark, she led companies in experiential marketing, festivals, professional sport and Bollywood. As Executive Director of Ogilvy Advertising, she led teams in Mumbai, Kolkata, Bangalore, Hyderabad, and Delhi, and grew the company through a series of acquisitions. Under her guidance Jaipur Literature Festival became India’s leading festival brand.